Diamond-paned stained glass. A buzz of theatre chatter. This is the kind of shepherd’s pie that is travelled from end to end of town for. The Ivy London is one of those few restaurants that has a certain mystique. This iconic Covent Garden building has been supplying food for actors, tourists, and anyone who needs a taste of old fashioned glamour since 1917. However, there are still some questions that many diners are asking. Do you think it is worth the money? What do you need to wear? What is the way to obtain a table?
This guide has answers to all the questions. You will first learn about the history of the restaurant. Now you will see the atmosphere, dress code and menu highlights. In addition, there is a comparison table which provides set menus and surrounding menus. Lastly, a brief FAQ answers the most popular queries.
Before we begin, a brief note. Menu and prices are subject to change. Make sure you check the official website before booking, therefore.
For 40 years, the Ivy London has been a legend in the history of Covent Garden.
Here is the beginning of the story: in 1917. Abel Giandolini ran an “unlicensed” Italian cafe on West Street. No one could have predicted what was to follow. The little café expanded over the next few decades to become one of the most popular dining rooms in the West End.
Location helped. As the restaurant is located just steps from theatre land, its patrons were easily found—actors and theatergoers alike. Hence, it turned into a celebrity haunt, a spot at which celebrities ate before and after a performance.
As the years went by, new owners buffed up the brand. It was revived in 1990 by Chris Corbin & Jeremy King and then by the group of Richard Caring. In the meantime, the name was expanded to a nationwide chain of restaurants in the UK.
The Ivy West Street: History, Heritage, and Classic British Dining
The West Street site today proudly proclaims itself the Original Ivy. That label matters. It’s the thing that sets it apart from the numerous sister restaurants with the Ivy logo.
Heritage is what she’s all about. The entrance is adorned with an art deco light, diamond paned stained glass windows and a central bar. Afterwards, white tablecloths and velvet banquettes. Hence the room is a retro room without the old-fashioned elements.
The Ivy, however never froze in time. The kitchen updated their menu while the bar added to their list of cocktails. In addition, there is now a brunch, Sunday roast, children’s menu and half price wine promotions. The old landmark has thus retained its appeal to the younger generations.
Why do people greatly care about history when they go for their meals? Because it sets expectations. You are visiting for an occasion. You’re looking for a refined service and recognisable British classics. Furthermore, you are hoping to tell a story later.
The location details are helpful, too. The restaurant is located in 1–5 West Street, WC2H 9NQ. The closest tube station is Leicester Square. Thus, in minutes you can stroll from many of the West End’s theatres.
The interior of The Ivy London—atmosphere, design, and dress code
As soon as you cross the threshold, it’s a different world. The room is softly lit. White draped tables are surrounded by velvet banquettes. A stylish mid-bar helps to unite the area. The whole thing is intentional, highly theatrical and somewhat wistful.
The atmosphere and the people
Be aware that a good mix of people will be there. Theatre-goers come in early for a pre-show meal. Couples celebrate anniversaries. Friends mark birthdays. Tourists enjoy the old world vibe while in the meantime. One reviewer commented West Street is “a different kind of Ivy restaurant. The early evening doesn’t see many children, and there’s a quiet air of solemnity.
The noise level is vibrant but not overpowering. There is no shouting allowed. But, on busy nights you can request a quiet table upon booking.
The dress code
Smart casual dress code is the standard dress code. One person says that it’s an unwritten “elegant standard” and another says “moderately strict”. Then what should be the attire? Consider customized pants, a good shirt, a style dress, or a chic jacket. Avoid swimwear, athletic attire or gym wear.
Tuxedos are not required. However, make up the room with dressing up. As a result, you will be more at ease and have a better evening.
The bar
The bar should be mentioned separately. Classic spritzes and bellinis are complemented by seasonal cocktails. A few menus recently have included a Jardin des Spritz at £14 and a Peach & Hibiscus Bellini at £13. In addition, the restaurant has wine and champagne half-price deals at specific times. Please consult the site for the current terms.
This is a clever trick! Be here 15 minutes before and have a drink at the bar. That little habit will set the tone for the night! It also would be nice if your table is a few minutes late.
The Ivy London menu: what to eat and how much it will cost you.
The menu is a blend of a comforting British style and a touch of brasserie elegance. First, Classics lead the way. Steak tartare, grilled Dover sole and shepherd’s pie are signature dishes. Caviar and seafood lend a touch of luxury in the meantime.
Shepherd’s pie is the most highly recommended. A creamy mashed potato crown sits on top of tender lamb mince. Comforting and yet special. As a result, a lot of people order it when they are first tourists there.
The menu for the table offers lighter bites. Last week, truffle arancini were listed at £7.95, spiced green olives at £4.50 and zucchini fritti at £7.75. The price of caviar and crisps is £26. These little plates are great to serve as an appetizer.
The Ivy Market Grill Menu Prices, Set Menu Deals, and Dining Tips
Heritage menu items are impressive as well. This was a recent version that included a starter of dressed kiln-roasted salmon and a fish cake served with tarragon velouté. An additional £5.95 was charged for roasted lamb rump. So you can have a nice meal without having to call the restaurant and put in order.
Weekend brunch is at 11:30. The restaurant is open for a Sunday roast as well. Also, there are vegetarian, vegan and children’s menus, providing easy choices for families and those who want to eat vegetarian or vegan.
So how much does it cost? It’s in the “à la carte” price range. Starters, mains, desserts and drinks can quickly scramble up. However, set menus are very good value. These two and three courses are available on weekdays from 11:30am until 6pm at the £28.95 and £34.95 prices respectively, in the Heritage menu. For the meantime, the Cool Britannia menu is available from 2nd September through to 10th November 2026, and is served in two courses for £39.95.
Here are a few tips to help you control the bill:
Select a menu to adhere to. It offers the Ivy experience at a more affordable cost.
• Book lunch. Lunch on weekdays will generally be cheaper than dinner.
• Share starters. Remember, little plates soon add up.
• Watch supplements. Special cuts and desserts may be added.
Also, be sure to inquire about allergens and dietary requirements at check-in. The team is good at dealing with requests and early notification helps.
Next to each set menu, customers can easily view nearby menus that are comparable to the Ivy London’s.
The right choice is a money and stress saver. This table shows you the principle differences between the ways to eat in the restaurant and the dining room in the Covent Garden branch. Furthermore, it identifies which option is most appropriate to each.
| Option | Location | Format | Price guide | Best for |
| Heritage menu | Original Ivy, West Street | 2 or 3 courses, Mon–Fri 11:30am–6pm | £28.95 / £34.95 | Value lunch and pre-theatre |
| Cool Britannia menu | Original Ivy, West Street | 2 courses, Sept 2–Nov 10, 2026 | From £39.95 | Nostalgic nights out |
| Brunch | Original Ivy, West Street | À la carte from 11:30 | Varies | Weekend treats |
| À la carte | Original Ivy, West Street | Full menu | Premium | Special occasions |
| Cool Britannia menu | Ivy Market Grill, Henrietta Street | 2 courses | From £19.96 | Budget-friendly Covent Garden dining |
| The Ivy London verdict | Choose West Street for glamour | Choose Market Grill for value | Set menus beat à la carte | Book ahead for either |
Comparing Ivy Restaurant Prices, Best Deals, and Dining Options
There are a couple of patterns that emerge. The first advantage of having first set menus is that they drastically reduce the expense. Secondly, Market Grill has the best entry level cost. Third, the West Street site has the most occasion.
Furthermore, timing matters. Lunch on the weekdays and early evening hours are cheaper than the weekend dinner. As a result, the most flexible eaters get the best deals.
However, menus change. Seasonal offers are subject to change, as are prices. So this table should be used as a reference and consider themselves to check for updated information from the official website.
Lastly, if you’re looking for something a little lighter and more casual, check out the Ivy Market Grill. It is located in Henrietta Street 1a facing the Covent Garden Piazza. It’s also ideal for breakfast, brunch and casual pre-theatre dining.
How to book a room at The Ivy London and some insider tips.
The first ingredient to a good meal is a good booking. These tips will help you increase your chances and the enjoyment of your experience.
Book early. Popular slots disappear fast, particularly Friday and Saturday night. Book seats for a couple of weeks in advance for dinner. Typically, there is more flexibility at lunch on weekdays.
Use official channels. Make reservations on the restaurant’s website or a trusted site like OpenTable. Plus, make sure you read the cancellation policy beforehand.
Time your visit. Pre-theatre slots are fitted for shows. Late bookings are good for casual dinners. For a more peaceful setting, opt for a weekday lunch or an early evening date.
Tips for Booking and Enjoying Your Ivy Market Grill Experience
Mention special occasions. When you book, please let the team know if there are birthdays or anniversaries occurring. Moments often are made special through staff assistance.
Check group limits. Some set menus have a maximum party size. Newly listed accommodation for example, had 6 or 8 guests depending on the menu. Thus, if you are travelling in a group, please make advance contact. The restaurant has a private room available for rent as well.
Make plans for the season. Fall is filled with special events. For example, The Ivy Market Grill will have a “Halloween Breakfast” on Saturday, October 31th and Sunday, November 1th. Adults pay £32.50 and children (aged 2+) £27.50, which includes treats for the little ones. It is important for the families to be vigilant.
Arrive on time. The tables are full and spots for latecomers can be filled. Call the restaurant if you’re late.
Also, have realistic expectations. The Ivy is as much about the atmosphere as about the food. The setting cost is extra, as is the service, and the story. Other venues are better if you’re seeking a quiet, budget-friendly meal. But for a great night in the West End, the Ivy has got you covered.
Here are our final thoughts
Today, the Ivy London is still one of the great dining rooms in the West End. It’s history, glamour and the soothing British classics all in one. Furthermore, smart set menus offer more accessibility than many people think. The magic doesn’t require a lot of money!
This is a shortened version. Wear nice clothes, make early reservations and opt for a set menu when it comes to value. Have the shepherd’s pie, go to the bar and enjoy the scene. Thus, every sip and bite will make your night special.
Have a purpose for your visit to The Ivy London. Choose between a celebration, a pre-theatre meal or a leisurely brunch. Find out the current prices, verify dress code, and book your table. If this guide helped, make sure to mark it up and share with friends heading to Covent Garden. Lastly, savor each moment.
Frequently asked questions FAQs
Q1: Where is The Ivy London located?
The original restaurant sits at 1–5 West Street, Covent Garden, WC2H 9NQ. Leicester Square is the nearest tube station. The location puts you steps from the West End theatres.
Q2: What is the dress code at The Ivy London?
The dress code is smart casual. Guests usually wear polished outfits, such as tailored trousers, dresses, or smart shirts. Avoid beachwear and gym clothes. Dressing up slightly fits the atmosphere.
Q3: How much does a meal cost at The Ivy London?
À la carte dining sits in the premium range. Set menus cost less. A recent weekday Heritage menu offered two courses for £28.95 and three for £34.95. The Cool Britannia menu starts at £39.95. Prices change, so check the website.
Q4: Do you need to book The Ivy London in advance?
Yes. Booking ahead helps, especially for Friday and Saturday dinners and pre-theatre slots. Weekday lunch gives you more flexibility. Reserve online and read the cancellation policy first.